MBA in Data Mining

Predict outcomes from datasets with this data mining degree

Master of Business Administration - Data Mining and Visualization Concentration (39 credits)

Gain the skills and knowledge required to earn coveted and in-demand jobs in data analytics with a Master of Business Administration (MBA) in data mining and visualization from ��Ժ. Learn from industry-experienced faculty who will help you develop the skills you need to analyze large datasets to discover meaningful trends, determine outcomes and solve real-world challenges.��

The data mining and data visualization degree is offered at ��Ժ's W.A. Lettinga Campus��and is available to anyone interested in an advanced degree in data analytics — no data analytics degree or background required. All courses in the data mining degree concentration can be applied to ��Ժ's master of data analytics program.

What is analytics in business?��

By understanding and using business analytics, companies and organizations can make better business decisions. Business analytics, which includes data mining, helps businesses sort through datasets to identify trends and establish relationships. Another important component of business analytics is data visualization, which provides visual representations, such as charts and graphs, for better data analysis.��

Through data analytics courses and hands-on learning opportunities led by ��Ժ professors who are data scientists and data analysts, you’ll become proficient in data mining and visualization and be ready to take on jobs in business analytics. ��

See Full Course List

Core Courses		24 Credits
ACCT640	Managerial Accounting Most of the information required to plan and control business operations, and the data required to create and sustain a competitive advantage, come from the accounting system and the reports that are generated. This course analyzes the management structure and process in which this information is generated, the construction and application of managerial accounting data, cost behavior and cost assignment. Students will also examine product cost within activity based costing, job order costing, and process costing. Controlling cost through the use of standard cost system and budgeting are explored. In addition, this course covers business decision-making using relevant information from activity costing, variable/fixed analysis, cost-volume-profit analysis, quality costing, and productivity analysis. Students will analyze and evaluate managerial accounting functions and decision cases in light of managing a business, making financing decisions, and generating growth and income within the	3
DATA610	Essentials of Bus Analytics	3
ECON625	Managerial Economics This course is an exploration of microeconomic theory and practices, which explain real-world behavior in a firm and society. A practical, problem-solving approach to decision-making is used to learn how economic concepts serve as the basis for many challenges and decisions that confront today’s managers. Topics to be covered include an overview of supply and demand, forecasting demand, production and cost analysis, statistical analysis of economic relationships, market structure and organization, the role of government in a market economy, pricing a firm’s output, risk analysis, and capital budgeting. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): STAT500	3
FINC620	Corporate Finance This course focuses on the application of financial theory and concepts for management decision making with emphasis on the practical aspects of finance. Students learn how to analyze a company’s financial information and practice financial planning. Students evaluate the capital investment process, the corporate restructuring process, as well as bankruptcy analysis. In addition, students explore the financial decision-making process relating to working capital management and international finance. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): FINC510	3
LEGL710	Ethical/Legal Frmwrk 21st Cent This application centered class explores business ethics as well as the legal environment of business in a number of contexts. Students will learn to apply employment laws and regulations to human resource decision making. The course will also relate the areas of contract and tort law to common business scenarios. The relationship between agency law and the fiduciary duties of corporate leaders will also be identified. The emphasis of the course will be on applying knowledge of various areas of law and ethics to strategic business decision making. Grade Note(s): A grade of C or better is required on the final assessment in order to earn a passing grade in this course.	3
MGMT653	Leading Organizations This course is designed to provide new ways of thinking about leadership philosophies and strategies to influence the behaviors of individuals and groups in organizations. Students begin with an exploration of the nature of effective leadership and leadership theories. Understanding power, creating change, developing teams, and guiding group decisions are examined in the context of the roles of a leader. Students learn how to recognize leadership traits and approaches so they can develop their own leadership style. Case studies involving real-world situations that confront leaders are used so that students can formulate strategies to improve the performance of followers through effective leadership. A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): BUSN520	3
MGMT757	Operations & Supply Chain Mgt This course is the study of how external influences and internal capabilities affect organizational strategies, tactics, and execution. This course covers topics surrounding supply chain management, process design, capacity planning and scheduling, inventory control, statistical process control, and quality assurance. Additionally, operations management's role in organizational performance is explored. Students will examine organizational challenges and opportunities in order to formulate strategies that sustain competitive advantage. In this course, students learn to apply the concepts by conducting a supply management simulation. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT640, BUSN688, ECON625, and FINC620	3
MKTG610	Marketing Strategies This course focuses on marketing strategies and tactics, which are the tools that managers use to increase sales and profits of products and services. Identifying and employing the most effective strategies are critical to the success of any firm. In this course, students explore market segmentation, product, price, distribution, promotion, international, and strategic marketing strategies and tactics. Case studies are used to provide an opportunity to conduct situation analysis, identify SWOTs (strengths, weaknesses, opportunities, and threats), and recommend appropriate strategies and tactics that will attract, satisfy, and retain customers. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): BUSN520	3

Concentration Courses		12 Credits
DATA625	Data Mining This course introduces students to data mining methods and applications. It covers basic concepts and tools for data mining, including data sources, data cleaning tools and methods, mainstream algorithms for data mining, statistical modeling, popular tools for mining structured data and unstructured data. Through hands-on practice conducting data analytics projects using real world data sets, students also learn how data mining can be effectively used in various application areas to drive decisions and actions.	3
DATA667	Data Visualization & Commnctn	3
DATA710	R Programming In this course, students learn R programming language concepts in the context of conducting high-level statistical analysis through application-based programming such as reading data into R, accessing analysis tool boxes in R, writing R functions, debugging, and organizing and commenting in R code. Data mining and analysis projects provide students working examples through which to apply various analysis strategies. Ultimately, students employ advanced modeling techniques to write R code to conduct data analysis with strong reusability.	3
DATA728	Advanced Data Mining This course will be a more advanced treatment of data mining and predictive analytics concepts introduced in DATA625 with a focus on customer relationship management (CRM). Using customized variations of the industry-standard CRISP-DM methodology, it will provide an experiential learning opportunity to explore all six phases of the model. This includes business understanding, data understanding, data preparation, modeling, evaluation, and deployment. Industry standard tools and techniques are utilized to prepare students with the knowledge to be successful in current organizations. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): DATA625	3

Capstone		3 Credits
CAPS794	Business Integration Capstone This course provides the summative and integrative experience that serves as the capstone of the MBA program. Conducted in the form of an interactive business simulation, the student applies their knowledge of business principles and practices as they analyze conditions, develop appropriate strategies and make implementation decisions. In addition, comprehensive case studies are used to apply the strategic management process to a variety of business settings. Finally, this course serves as the student’s final assessment of overall program learning. A grade of C or better is required on the final assessment in order to earn a passing grade in this course. A grade of B or better must be earned to pass this course successfully. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): This class must be taken as the last class in the MBA program	3

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Earn a data mining degree 100% online through our Global Campus

Why earn a degree in data analytics at ��Ժ?

With this MBA with a data mining and visualization concentration from ��Ժ, you'll be well prepared for in-demand jobs in business analytics. You'll have hands-on experiences in the classroom, such as conducting data mining projects, generating data visualization products and building data dashboards and automated reports. Through this degree in data analytics, you’ll also build competency in data mining and visualization through internships that can prepare you for a variety of jobs in data analytics.��

Experience the ��Ժ difference:

��	Learn from experts Learn from faculty in the data mining degree program who have both advanced degrees and experience in jobs in data analytics.��

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��	Focused curriculum Develop expertise in these main areas: data analytics, predictive analysis, data mining and data visualization, and communication.��

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��	IACBE accredited Earn a degree in data analytics that is accredited by the International Accreditation Council for Business Education ().��

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��	Flexible data analytics courses Manage your data mining degree studies with your busy life with ��Ժ's flexible 100% online data analytics courses.

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��	100% rate of employment Find jobs in business analytics through a degree in data analytics that boasts a 100% rate of employment for ��Ժ graduates.

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��	No degree in data analytics required Enroll in ��Ժ’s MBA in data mining with or without a background or degree in data analytics. No GRE or GMAT required.��

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Get started on your data mining and visualization concentration

Take the next step toward earning your data mining and data visualization degree at ��Ժ.��

Talk to an admissions advisor

��Ժ’s admissions team is here to answer your questions. Please call us at 800.686.1600 or email us at info@davenport.edu.

Apply now or request more information

Start on the path to a data mining degree and jobs in data analytics.�� or .

Related programs

Master of Business Administration

Master of Science in Data Analytics

Additional Resources

About ��Ժ

��Ժ is a private, not-for-profit university with more than 150 years of experience preparing students for successful careers.

Offering over 80 degree and certificate programs, we align with top employers to design degree programs that help you gain the skills and real-world experience you need to rise above the rest. With small class sizes and campuses across Michigan or online, you’ll earn a quality education on your schedule at ��Ժ.*

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Another great reason to earn your MBA in data mining at ��Ժ: Jobs in business analytics are especially resilient in times like these because of the ability to do them remotely.��

Some programs require a student to complete a portion of their degree plan off-campus.��
View a full list of those programs and courses

Sources:

U.S. Dept. of Labor
��Ժ, 2023/2024 Catalog

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